You can assume anyone seriously considering your candidacy is reviewing your social media. Get the maximum benefit for your LinkedIn profile and demonstrate the polish and professionalism you can deliver to your new employer. Refractive will (1) gather your information, (2) handle the slow-moving technical, administrative, and logistical side of designing and writing your profile, and (3) relaunch your LinkedIn profile to put your best foot forward to potential hiring managers. Your only involvement is an initial consultation and a pre-launch review. Services include:

• 45-min call to set targets for tone/word choice/length and some other variables listed below
• Guided discussion around selecting profile and banner photo for specific impact and compatibility 
• URL customization for a short, user-friendly web address
• Review of settings: what is displaying to the public vs what is hidden? Review line-breaks as info is reformatted from desktop to mobile, and perceived length as text is condensed to a mobile device
• Draft a polished, high-impact tagline based on tone and circumstances
• Photo editing and optimization services- lighting/coloring/sharpness, cropping/positioning, and mobile/tablet/desktop compatibility
• Maximizing the new “featured” section of LinkedIn with value-added, personal content, downloadable documents (a resume, slides from a deck, proposals, advertisements for your business, etc)
• Review current resume to identify extraordinary info and legacies left at each job; cross-referenced with LinkedIn profile to verify no contradictions; connecting each job to your employers’ official pages so their logos and links are populated
• Co-create a strategy for growing and curating recommendations from your network based on key qualifications and prestige
• Identify volunteer and service experience that may not be appropriate for a resume but is perfect for LinkedIn; identify panel speaking engagements, partnerships, mentorships; link to those organizations’ official LinkedIn pages
• Maximize and curate the Education, Accomplishments, Interests, and Skills sections to make the particular impression you want
• Coach finds and suggests hand-picked sources for high-value content to simplify sharing useful articles with your network; guided discussion around your own documents, content, websites, media to share, creating value for your followers and showcasing your skills